As the tariff tension in the United States and China continues to grow, the new strange story is gained not through the official press conferences, but through the viral point and the Instagram. Chinese factory workers and business owners went to the addition to share behind -the -scenes gaze luxurious fashion Production, claiming that many high -end iconic brands are not as European as it seems.
One widespread video posted @Senbags2 has collected millions of views. In the video, a man shows that about 80% of luxury handbags are actually produced in China, even if the label says otherwise.
“For three decades we have been OEM [original equipment manufacturer] For some of the biggest names – Sound. Prada. Louis Vuittonhe says. – But while we accurately created these bags, the profits were in our pockets elsewhere. I am genuinely proud of our quality, our qualified labor and our fully integrated supply network. “
It continues to engage in changing geopolitical climates: “With Western peoples trying to cut ties with Chinese production, some brands tried to move production. They say it doesn’t talk about it, so it’s not buying right? “
This claim has provoked updated discussions about transparency in luxury, especially since customers continue to pay premium for goods, which, in their opinion, are made by hand in the inheritance of the ateralors across France and Italy.
According to the Statista 2023 report, there are 200 to 250 brands worldwide under the luxury labels. Of these, 70 and 100 are considered to be the highest level, using the elite status and high prices command.
Traditionally, these brands promote their European roots, emphasizing artisanal skills and heritage. Their official statements often list production centers in Western Europe. Here’s a look where some of the most famous names in fashion say their bags are made:
Hermes – France (particularly in Paris and Panthene)
Chanel – France (primarily Paris; some subjects in Italy)
Louis Tumo – France (Asnières and other seminars; also Spain and Italy)
Gucci – Italy (mainly Tuscany and Florence)
Prada – Italy (Tuscany and Milan)
Dior – France (Paris Ateliers, with some production in Italy)
Bottega Veneta – Italy (Vicenza and Veneto -Region)
Fundy – Italy (Rome and Florence)
Céline – Italy (Tuscany)
Balenciaga – Italy and Spain
Holy Laurent – France and Italy
Givenchy – France and Italy
Chloe – Italy (Tuscany)
Valentine – Italy (Rome and Veneto)
Burberry – Italy (for leather) with some UK production
Loewe – Spain (Madrid and Barcelona)
GOYARD – France (Paris and Corinian)
Miou Miou – Italy (under umbrella)
Bvlgari – Italy (Florence, for Skin)
Tom Ford-Italy (via high-end producers)
Proenza Schouler – Italy (Tuscany and Veneto)
Anya Hindmark – Italy and UK (London for ordered items)
Mulberry – UK (Somerset) and Italy
Salvatore Fragama – Italy (Florence and Tuscany)
Stella Makartney – Italy (Tuscany, with a sustainable accent)
Alexander Makkuin – Italy (Florence and Tuscany)
Loro Piana – Italy (Piedmont and Tuscany)
Delvaux – Belgium (Brussels) and France
Moynat – France (Paris Hotel)
String – Italy (Tuscany)
While these brands support their European mysticism, Internet studs suggest that at least some production can be transferred to outsourcing at Chinese factories that act quietly behind the scenes. These manufacturers often work under the non -disclosure agreements, preventing them from openly calling the brands they produce.
This new transparency or at least the illusion of it on Tiktok changes consumer awareness. As the world’s buyers become more savvy, many start questioning what they pay: skill, label or just prestige?
The conversation also raises broader questions about the meaning of “made in” labels and ethics of luxury pricing. Since Chinese manufacturers Now speaking forward to demonstrate its capabilities, the luxury mystery can give way more open when the complex truths.
