After the pet’s fee and the fitness fanatics, the protein has officially escaped a bottle of shaker and into the main pantries.
From the launches supported by celebrities, such as American media, Chloe Kardashian, Protein Popcorn and Acting Efron, promoting a porridge rich for the actor Ranveer Ranveer Singhe’s Superyou layers of proteins, as well as home areas such as tall protein.
The building does not stop there: think of protein bread, protein coffee, highly verified mixes and IDLi, cookies, chips and even water.
Because brands seek to pack protein into everyday food, one is surprised: this is just another health trend, or is it a very necessary shift in dietary awareness? Experts say it’s a little both.
“Protein is important for muscle and performance restoration, especially for those who intensively train,” says Kushal Pal Singh, fitness expert and performance at any time. “But even those who are moderately actively need to maintain metabolic health, maintain hormone functions and daily activities.”
While fitness lovers can take advantage of a higher technique, Kushal emphasizes the need for personalized protein consumption, depending on the level of activity, age and health: “The key is no more, but enough.”
Snacks from proteins: Smart Boost or just branding?
From high protein cookies to cocktails with the approval of celebrities, the violent market of products enriched with protein is simultaneously reflected in growing awareness and reasonable marketing.
“Many of these products are convenient, but not all healthy,” warns Vihhi, nutritionist and founder of the Fisico diet and aesthetic clinic. “Some high -protein snacks are also loaded with sugar, sodium and artificial additives.”
She advises consumers to read the labels carefully, choosing foods with quality protein, minimal treatment and low unhealthy fats and sugar. “Whole foods such as fish, legumes, dairy and low -fat meat remain a gold standard,” she explains.
How much is enough?
Indian diets are full of protein options, says the wreck, listing vegetarian sources such as panicles, cottage cheese, lentils and chickpeas, as well as non-vegetarian options such as chicken, fish and eggs. “Vegans can turn to tofu, shoots, swans and mixtures and seeds to meet their needs.”
Recently updated recommendations of the Indian Medical Research Council (ICMR) also recommend a minimum of 1 gram per kilogram of body weight, which signals a shift in food priorities.
Demitification of myths
Despite its new popularity, the erroneous ideas about protein are preserved. “One of the main myths is that the consumption of more protein will automatically give you more muscle,” Kushal says. “But after your body needs are satisfied, excess can be stored as fat. For those who have kidney problems, high protein intake may require medical supervision,” he adds.
Another myth? What athletes just need to worry about protein. “Even sedentary persons and the elderly need enough tissue recovery, immunity and basic functions of bodily bodily actions,” the jetndra said, “Protein is necessary, but this is not magic. This is one part of a larger picture: a healthy, informed way.”
Risks go overboard
Although protein is vital, no longer is better. Excessive consumption, especially from the treated sources, can have side effects. For the first, it can have excessive stress on the kidneys and displace other necessary nutrients in the diet such as fiber, vitamins and healthy fats.
“There is also a growing evidence that associate excessive consumption of processed meat with an increased risk of heart disease and some cancers,” Vihh adds.
Don’t make supplements first priority
Jitendra Chouksey, health care teacher and Fittr founder, says there has been a marked increase in demand for snacks and products rich in protein. However, the priority should be the fulfillment of protein needs through whole foods. Supplements and packed snacks should only be considered for convenience or if the diet is not enough.
The required amount of protein consumption
According to the wreckage, the clinical nutritionist at the Sir HN Reliance Foundation Mumbai, a healthy adult usually needs from 0.8 to 1 gram per kilogram of body weight. The number increases for those involved in more physical activity.
