Pantone’s latest Color of the Year reveal has caused more drama than a coffee shop love triangle! The 2025 pick, Mocha Mousse, a rich brown shade inspired by chocolate, coffee and crushed vibes, didn’t wow many people.
Pantone Color of the Year: Mocha Mousse
Announced with great fanfare, the shade – officially known as Pantone 17-1230 – has been described by Pantone as an earthy blend of sophistication and comfort. Executive director Leatrice Eisman called it an “ambitious take on brown,” arguing that it symbolizes balance and elegance. But the internet? Don’t buy it.
Unfiltered social media reaction
Twitter, Instagram and TikTok users had a great day, with one fan quipping: “Finally a color that reflects our world… well!” Another user complained: “It’s boring, flat, boring – exactly what we don’t need in 2025.” Adding fuel to the fire, critics accused Pantone of allegedly using AI to create a lampshade promotional video, calling it a missed opportunity for originality.
Many fans noted the lack of green, a color they felt better captured the zeitgeist of 2025, inspired by pop culture moments like Charli XCX’s “Brat” Summer and the upcoming film Wicked. “Pantone heard us say ‘green’ and gave us brown,” joked one commenter.
Brand protection
Pantone defended its choice, explaining that Mocha Mousse serves as a continuation of 2024’s Peach Fuzz, in line with the growing trend for palettes inspired by nature. In its official statement, the company emphasized the key qualities of the color and its ability to “harmonize modernity with timeless beauty.”
Despite the backlash, brands embraced the shade. Beauty companies like Pura and Ipsy are already launching mocha-themed products, from home diffusers to vegan leather beauty bags. Perfume brand Dsm-firmenich has even created a new fragrance to match the shade, mixing cocoa beans, salted peanuts and vanilla.
Heritage Mocha Mousse:
While some dismiss it as “beige with the best PR,” others see potential in Mocha Mousse’s understated charm. Its versatility can shine through in cosmetics and interiors, offering a neutral yet luxurious alternative to louder palettes. However, many feel that 2025 deserves more chic than this “safe brown blanket”.
As we sip this mocha moment, one thing is clear: Pantone’s choice may not have universal approval, but it has already shaken up the cultural conversation.
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