Labuba, a plush toy from Chinese pop -Marta is a favorite on social networks, but toothy small monsters are far from success over the night. Appearing ten years ago, Labubus may have finally fixed his place in the toy market for years to come.
Labub, artist and illustrator Casing Lunge, first appeared with pointed ears and sharp teeth, in three books with pictures inspired by Scandinavian mythology in 2015.
In 2019, the lungs made a deal with POP MART, a company that serves connoisseurs and influences to sell Labubu figures. But in 2023, in 2023, Pop Mart began selling teddy toys labubu on key rings that the teeth monsters suddenly seemed everywhere, including in the hands of Rihanna, Kim Kardashian and NBA Dillon Brooks. Singer K-Pop Lisa from Blackpinka started posting her images for her more than 100 million followers on Instagram and in Tiktok, where Pandemonium labubu Pandemonium crashed.
There are 1.4 million posts #Labubu Tiktok and count, videos that highlight them, show styles inspired by them, and, of course, Caspley Labubu.
The fans clung to Mashad and Labubu fashion, making them accessories on handbags, backpacks and belts, or hanging them from the mirrors.
“The character has turned into a collective and stylish symbol, resonating with fans who are connected with their marvelous aesthetics and unique history,” said Emily Bro, head of the IP Popmart Licensing in America.
Labubu was a banance for POP Mart. Its profit increased more than doubled to 13.04 billion in 2024, thanks to the partially Elvis -Monster. According to the company’s annual report, more than 1200%, almost 22% of the total income increased by the POP Mart plush toys, the company’s annual report said.
In addition to their ability to arouse the interest of fans of toys and fashionistas, Labuba clung to the phenomenon of a blind box, where the buyer does not know what version of the plush toys they will receive.
And POP Mart made sure there is a labubu for everyone, regardless of income. According to BAU, most costs a wide rage of $ 20 to $ 300, with certain cooperation or limited editions at the price above, BRA reports.
Unlike many toys, devotees Labubu include a large number of adults. Buyers aged 18 or more than a year have increased by more than $ 800 million in the American toy market in 2024, according to the Circana market study. Adult buyers, mostly women, bought toys for themselves. In the first quarter of 2025, the sale of toys for those ages 18 and over the previous year increased by 12%. The 1.8 billion dollars are also the highest costs among all age groups in the quarter.
Like many retailers, Pop Mart actively monitors negotiations between the US and almost every one of its trading partners as prices can affect. The situation with China is at the forefront, and President Donald Trump said on Friday that the country “violated” the United States agreement on trade negotiations.
Now POP Mart, whose products are produced throughout Asia, says it is constantly scaling production and expands the distribution in its online shops, retail stores and vending machines to meet the increase in demand.
The disadvantage has led to long lines in shops and at least one physical struggle in the UK shopping center. At the end of last month, POP Mart said it was temporarily suspending all sales in the store and blind box in the UK Peter Sipman, the head of Europe, said on Facebook that the company was working on a new method of distribution toys in stores.
Resellers have become problematic and many fans of Labubu are still ready to pay excessive prices.
Recently, Ken Flynn was at the Grove shopping center in Los -Angeles when she came across that some Labus was sold in a kiosk. On Sunday, Flynn said the prices were “very bad”, but her boyfriend still bought two.
“At some point you can’t buy them,” Flynn said in her video. “I just want a lobby and I can’t buy it at Pop Mart, so we’re here.”
Want to keep up with high demand, POP Mart says that by the end of the year it goes to the track another 50 retailers in the US. This will give buyers more likely to hunt Labubus, as POP Mart says it plans some new labubu releases related to seasonal moments and holidays throughout the rest of the year.
This article was created from an automated news agency channel without modifications to the text.
