The Banarasi saree market, a symbol of Indian craftsmanship, has faced a significant challenge in recent years. With the increasing number of counterfeit goods flooding the market, many buyers struggle to distinguish between genuine handmade products. Sari Banarasi and machine simulations. However, a breakthrough solution appeared, thanks to Kunal Mauryastudent at IIT Delhi and founder of HKV Benaras Pvt Ltd. His groundbreaking creation, HastKalaPramanak chipdesigned to transform manual industry and protect the authenticity of one of India’s most revered textile traditions.
The HastKalaPramanak chip is a small but powerful technological tool embedded in the fabric of the Banarasi saree. When scanned, the chip reveals important information about the authenticity of the sari and the history of its weaving. This digital tracking ensures that consumers can check whether they are buying a genuine Banarasi handloom saree or a fake imitation. Kunal’s initiative comes at a time when Banarasi sarees are at risk of losing their global reputation due to the growing prevalence of counterfeit products, often mass-produced by machines and passed off as genuine.
By introducing this chip, Kunal aims to restore confidence in the Banarasi saree industry and protect both consumers and skilled artisans. The adoption of the chip could lead to a resurgence in demand for authentic hand-made Banarasi sarees, giving a much-needed boost to artisans who rely on traditional handloom techniques. In addition, this initiative provides a much-needed solution to the growing problem of counterfeiting by ensuring that customers are not misled.
Kunal Maura recently had the honor of presenting his innovative solution to the Honorable Governor of Uttar Pradesh, a milestone in his journey. If widely adopted, HastKalaPramanak has the potential to revolutionize the handloom industry, benefiting artisans, consumers and preserving the legacy of Banarasi handloom sarees for generations to come.
We love Kunal’s interesting initiative, let us know your thoughts on it in the comments section below.
