November 8, 2024 at 1:21 PM IST
Children from the slums of Lucknow creatively repurposed donated clothes to recreate Sabyasachi’s bridal designs, impressing designers and the fashion community.
Every now and then a video appears on social media that just touches the soul. Recently, one such video went viral online showing a group of underprivileged children from the slums of Lucknow recreating a wedding campaign inspired by Sabyasachi Mukherjee’s iconic designs.

The video, shared by Lucknow-based NGO Innovation For Change, showcased the children’s impressive creativity as they created bridal ensembles reminiscent of Sabyasachi’s signature aesthetic. The video quickly gained attention, not only impressing the designer himself, but also leaving the Internet in awe of the talent and innovation of the children. (Also read: Ananya Panday pays homage to Rohit Bal by repurposing her ’21-year-old’ suit from her mother’s wardrobe for her cousin’s engagement )
Clothing of poor children in Sabyasachi style
On Instagram, Sabyasachi recently posted a video of models showcasing his Heritage Bridal collection with the caption, “Red isn’t seasonal, it’s iconic.” Inspired by this theme, a group of underprivileged children recreated the looks using outfits they made from donated clothing.
Innovation For Change revealed that the entire video was shot by 15-year-olds who wanted to develop their cameramanship skills, and that each red dress in the video was designed and modeled by girls between the ages of 12 and 17. This initiative highlights the impressive creative potential and skill of these young talents. Let’s watch the original video of Sabyasachi bridal collection.
“These children come from very poor and difficult families. Using their creativity, they carefully select and repurpose clothing donated by local residents and neighbors to create designer outfits. After seeing @sabyasachi’s recent video, they were inspired to try something similar,” Innovation For Change shared in a comment on their post.
How Sabyasachi reacted
Impressed by the children’s creativity and effort, Sabyasachi posted the video on his social media, sharing a heart emoji and declaring them the ‘winner’. The video quickly went viral, garnering tons of likes and comments from netizens. Even Aditi Rao Hydari released a red heart emoji as a token of appreciation. One user wrote: “It’s called art…” while another praised it as “the best example of inclusivity”. Another commented: “This is the best thing I’ve seen in a long time.”
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