Thanks to the success of recent concerts, “fully stunning” ColdPlay, Maroon 5, Dua Lipa and many others, experts believe that the country’s growing appetite for live musical events combined with its great potential for tourism and job creation can make this attractive place for international artists . Also Read Success ColdPlay in Mumbai, Ahmedabad shows the huge potential of India for live concerts: PM MODI
In an interview with HT Lifestyle, President Ramaling S, Cox & Kings, said: “India already has everything you need to be a global concert center – a diverse audience rich in cultural heritage and growing appetite for live experience.”
“The necessary policy frame is needed”
For India, you need to establish yourself as a global player, a strong and well -defined policy. Last year, during his tour Dil-Luminati, Punjabi Diljit Dosanjh singer even announced that he would not do live shows in India until a concert infrastructure was developed.
Varun Sarda, CEO and co -founder Gersity.travel, believes the only approach. He says: “In order for India to prove itself as a global player, a strong and well -defined political framework is needed. Just like stopping the F1 in India, under the influence of policy at the state level, emphasizes the influence of the world -level activities” .
It adds, “the only approach that with the emphasis on infrastructure, regulation and global integration may have economic meaning for India on the world stage and become a major place for business, sports and entertainment. Infrastructure, connection will follow when regulating regulatory Stages. “
“It’s about creating a whole ecosystem”
The small population of India and the growing middle class is in demand for live musical events. Ramaling S says that now “we need to think outside the big places.”
He says: “It is about the creation of a whole ecosystem-loving logistics, a policy engaged in artists, and an audience experience, which is on the same level with the best in the world. Now international artists see problems in permits, infrastructure and even communication. Correct And India is not just another stop in the excursion-it becomes a mandatory place of visit, where music is unforgettable. “
PM MODI says concert economy enhances tourism
Recently, Prime Minister Narendra Modi also emphasized the importance of the “concert economy”, emphasizing its potential to enhance tourism, profit and job creation. He stressed that Coldplay concerts are held in cities such as Ahmedabad, this is proof of live concerts in India.
The economy of the concerts “refers to the economic impact of live musical events that can make profit for different industries, including hospitality, transport, food and beverages.
According to the recent EY report, the live music industry is expected to increase significantly. It is projected that the number of major concerts (more than 5,000 visitors) will reach 300 by 2025, which is 50 percent compared to 2018. Expected that concert income will also reach ₹1000 kroners, which is 25 percent of the current level.
