Cryo is trending: Here’s everything you need to know about this cold therapy


In the fashion of cryomasks, rollers and other therapeutic means, cold treatment is advertised as the best beauty and health. Cryotherapy is growing on Instagram with over 2 million views under #cryotherapy and similar hashtags, and beauty lovers and wellness junkies alike are relaxing to get that glow. Celebrities like Jennifer Aniston and Lady Gaga are also obsessed. Aniston added it to her health hacks, and Gaga swears it relieves chronic pain and gives her energy. The trend promises to boost radiance, reduce puffiness and deliver rejuvenation, with fans raving about these icy innovations. But are they really revolutionary, or just another passing trend? experts weigh in on whether the hype is justified.

According to Dr. Amit Bangiya, cryotherapy exposes the body to extremely low temperatures—sometimes as freezing as -200°F (-129°C)—for just a few minutes, usually in cryochambers
According to Dr. Amit Bangiya, cryotherapy exposes the body to extremely low temperatures—sometimes as freezing as -200°F (-129°C)—for just a few minutes, usually in cryochambers

According to Dr. Amit Bangiya, cryotherapy exposes the body to extremely low temperatures — sometimes as low as -200°F (-129°C) — for just a few minutes, usually in cryochambers. Once reserved for athletic recovery, this “cold therapy” is now used for skin care benefits like collagen stimulation and inflammation reduction. “Cryotherapy has gained popularity in dermatology for treating conditions like skin spots, warts and even pre-cancerous lesions,” shares Dr Shweta Manchanda, Consultant Dermatologist at Aakash Healthcare. While the cold can firm your skin and reduce inflammation, experts say the effects can be temporary, so don’t ditch the moisturizer just yet.

Kriya healing claims

From boosting immunity to boosting energy, cryotherapy advocates swear by its health benefits. Dr. Dimple Jangda, founder of Prana by Dimple, notes that exposure to cold can lower cortisol levels, helping to manage stress and inflammation. “Cryotherapy improves circulation, which can support immune health, especially during flu season,” she explains. However, while the benefits sound promising, experts caution that cryotherapy works best as an adjunctive treatment rather than a magic solution.

Dr. Amit Bangiya suggests managing expectations. “Cryoskin products provide a quick, refreshing boost, but lack the long-term effects of professional cryotherapy,” he says. For best results, Dr. Banja recommends pairing these products with proven ingredients like vitamin C or retinol to really make skin glow.
Dr. Amit Bangiya suggests managing expectations. “Cryoskin products provide a quick, refreshing boost, but lack the long-term effects of professional cryotherapy,” he says. For best results, Dr. Banja recommends pairing these products with proven ingredients like vitamin C or retinol to really make skin glow.

Do cryoskin products really work?

Cryotherapy-inspired skin care tools like cryorollers and masks cool right in your bathroom. These at-home remedies promise to reduce puffiness, tighten pores, and give you an instant glow. But Dr. Amit Bangiya suggests managing expectations. “Cryoskin products provide a quick, refreshing boost, but lack the long-term effects of professional cryotherapy,” he says. For best results, Dr. Banja recommends pairing these products with proven ingredients like vitamin C or retinol to really make skin glow.

Although cryotools have an impressive short-term effect, they are best viewed as part of a comprehensive skin care and wellness regimen. As Dr. Bangiya points out, “professional treatment is more effective for lasting benefits.”

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