There is a fashionable inspiration, and then there is a fashion imitation. And it looks like a favorite label of Sarah Duts may have crossed the line. In a hearty video on Instagram, posted on July 31, designer Sreejith Jeevan, a creative force behind the Kerala Rouka Rouka Sreejith Jeevan brand, finally turned to something that obviously bothers him (and many other designers) for a while: Plagiarism in Fashion.While Sreit did not name the names in the original video, his followers talked. Soon the Instagram stories flooded, showing the screenshots of Suta Saree, which looked strangely similar to the fact that Rouka was engaged in retail sales, drape with a red floral application. The followers began to mark the day directly, calling them to what seemed not a very thin copy.In his video, Sryzhit admitted that it was not the first time his work was “borrowed”. Since 2015, it creates onam collections that are deeply introduced in the culture and minimalism of Kerala, and what he saw slowly seized (and not always counted) brands whose aesthetics have never been remotely. While he once threw it off with age-old “imitation-it is honestlyBut what really impressed the chord was how open it was about the emotional fee. Sreejith shared how people could, but hesitate to speak publicly. “They tell me screenshots and say, ‘It looks like yours! “But when I asked them to call them, they said,” No, we can’t put it out, “he said. And honestly he gets it. Not everyone wants to enter dirty fashion fights. But this silence added his sense of helplessness.
Legal action? It is not worth it, Srizhit explained. As an independent designer, spending time and money on court cases is not practical. “We do not want to pour resources into the IP, we just want people to recognize what,” he said. And this is exactly what happened this time. His brave decision finally spoke with the calculation of support from the fashion community, and many came forward to say, “Hey, hand did it at first.“While the day has not yet replied that the internet was buzzing. One exactly, talking around design ethics and original creativity in Indian fashion has long been over. And this incident? This is definitely caused by one.
