Ranbir Kapoor made his much-awaited debut on Instagram not only as a celebrity but also as an entrepreneur by unveiling his a lifestyle brand ARKS of the world. The actor, who celebrated his 42nd birthday in September with the official launch of ARKS, shared an insight into his new venture with a set of candid photos featuring the brand’s creative minds of late. A post shared by the Arks The Instagram team instantly caught the attention of fans, influencers and fashion enthusiasts who couldn’t get enough of the actor’s fresh approach to combining lifestyle and style.
The brand promises to combine Ranbir Kapoor’s love for a casual, sporty aesthetic with his deep-rooted passion for fashion. From sneakers to caps, t-shirts and more, the brand is ready to offer a range of must-haves designed for the style-conscious modern man. The photos shared on Instagram offered a glimpse into the world of ARKS, with Ranbir looking super stylish in a classic white button-down shirt and blue denim jeans, two wardrobe staples that reflect the brand’s clean, laid-back vibe.
The Instagram post showcased not only Ranbir’s personal style, but also his commitment to celebrating the people who help bring his vision to life. Pictured alongside him were Abhinav Verma, co-founder and CEO of ARKS, and Usaama Siddique, the actor’s long-time stylist who has played a key role in curating Ranbir’s fashion looks over the years. The trio could be seen discussing ideas, perusing mood boards and brainstorming future collections, all the while radiating a sense of togetherness and creativity.
The actor’s fans as well as fashionistas were quick to praise Ranbir for putting his team at the center. One fan commented, “I love how you put your team pic first Ranbir. Rocket Singh on duty!” Others couldn’t help but gush over his casual yet stylish outfit, with one fan saying, “White is your color Ranbir,” while another added, “White shirt and blue jeans for me.” The simplicity of its exterior only enhanced its effortless charm, reinforcing the brand’s core philosophy of affordable everyday luxury.
Known for his impeccable sense of style both on and off screen, Ranbir Kapoor has always been ahead of fashion. Whether it’s his casual streetwear or flamboyant red carpet appearances, the actor has a knack for creating timeless and versatile outfits. With the launch of his brand, he takes this passion to the next level, creating a lifestyle brand that combines his personal tastes with a global vision of contemporary fashion.
In an earlier interview on Nikhil Kamat’s podcast, Ranbir revealed that he had been nurturing the idea of starting a lifestyle brand for over a decade. “I’ve always been a sneaker lover, I’ve been into basketball, baseball and many other sports. I used to travel a lot too… I’m very passionate about it, but I’m also scared because I don’t know India as well as I should,” he shared while discussing his journey to making his entrepreneurial dream a reality. Clearly, ARKS is more than just a business venture for Ranbir; it’s a personal passion project that reflects his love for sports, casual fashion and travel.
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As with any new venture, the support of loved ones is invaluable. Ranbir’s wife Alia Bhatt and his mother Neetu Kapoor showed their unwavering support for the actor by liking and interacting with the post. Even actor Arjun Kapoor was quick to show his appreciation for the launch by hitting the like button. This collective show of support from family and friends underscores the importance of community in Ranbir’s new chapter in both his personal life and professional career.
