It’s not rocket science or something you’ve never heard of before, but what it is is ‘in vogue’. If you also find your body and mind slacking off in lethargy when it comes to removing your makeup, you’ll be happy to know that what we offer significantly cuts your usual facial cleansing time by at least half.
Still need convincing? Well, what if we told you that the end result of this little hack (or omission) will give your face a fresh and youthful look almost instantly?
So, now that we’ve created a win-win situation for all the makeup girls out there, let me introduce you to a beauty trend set to take off in 2025. Say hello to the chicest new vibe on the block — full face, not mascara.
Now, this should go without saying, but let us get to know you so you can shed years in minutes, with no breaks. It’s very different from skin care and red lip liner. It’s very, very French, and also kind of an atmosphere, but not quite what we have here.
So you start taking care of your skin and follow every step of your daily makeup routine. Color correctors, concealers, foundations, blushes, liners and lip liners, we mean the works. Now for the final step: grab your mascara, put it in your drawer, and head out the door.
Not only does not wearing mascara make your makeup look much more natural, but bare eyes with full makeup make them stand out more than looking unkempt.
Feeling a little embarrassed about leaving your eyes wide open? This trusty, age-defying formula can accommodate a shimmery gloss or a pigmented nude very well, but fight the urge to line them up with combed and damaged lashes.
If you still need one last shot at convincing, this hack is endorsed by the queen of minimalism, Hailey Bieber. It’s basically what founder Rod leans towards for most of her look, whether it’s bare-faced makeup, strawberry makeup, or one of those super cool photoshoots for her viral milkshake. She is a complete convert, and many believe that she is also a pioneer.
Ready to give up your mascara for a while?
