A modest Indian hunt, without excessively, without bizarre skin, is a simple, all assigned cotton bag that has long been associated with Indian households, college students and activists. Now, suddenly this Indian hunting has been at the global attention and no dispute.Usually in India, about 100 rupees or even sometimes, there is free procurement in Indian local markets, now sold at the cost of dropping jaws by American luxury retailers Nordstrom for approximately $ 48 (4228 Indian rupees).The bag in question is sold as a “Indian souvenir bag” by the Japanese Lifestyle Puebco. Made of cotton and decorated Hindi -Stunaria, reminiscent of the packaging found on lentils and masals, Jhola is almost identical to the everyday bag covered throughout India, except for one amazing difference: price!Social media broke out in distrust when the images of the list became viral. Many Indians couldn’t help but laugh at the fact that the bags they used to wear vegetables and foods are now sold as popular bags among high fashion fans. This is a case of classic Western change and rebranding.Social media memes compare that JHola with global luxurious bags that instantly popped up. Others have expressed outrage in how the everyday cultural object, often associated with prudentness and function, turned into “exotic” goods for Western consumers.
How do people respond to all social media?
Credit on Image: Puebco/Indian souvenir bag
The Internet, as usual, quickly flared; Many users have expressed a combination of entertainment and indignation in what they saw as a brazen case of appropriation of culture and commercial exploitation. “It is not about the bag; it is about the brazen recharge of our culture without context and credit,” – said one user.Another answer, sarcastically, stopped: “Should I start exporting Tiffin boxes as a artisanal dining pan?” The user commented on X commented: “For $ 48, I will throw an additional sting, steel dabb and a magazine.”The artist based in Delhi wrote: “It’s not just nonsense, it’s a bizarre. You can buy them 60 near the Daryaganj subway station.”
What else will the Americanization steal from us?
Dispute associated with an American. Indian brackets in high fashion items are not new. Main fashion houses have encountered similar criticism for the sale of goods such as lung -style skirts, tunics similar to Kurt, and even rubber slippers that were sold at excessive tariffs sold as exotic or avant -garde fashion in the West.While some claim that global recognition of Indian design should be noted, others insist that it should come with the context, respect and fair recognition of cultural origin. In the case of Indian JHola, the fact that it was once a symbol of streets and sensitivity of the streets became a thematic study of how globalization and luxurious branding can sometimes distort cultural stories for profit.Because one viral tweet can fail this: “Name it what you want; for us it will always be the bag you forget in the back of your dad’s scooter.”
