It looks like big changes can brew in LVMH. The French luxurious giant is reportedly negotiating the sale of Mark Jacobs, and the transaction may cost steep $ 1 billion. Yes, it’s a billion of “B”. According to the Wall Street Journal, LVMH talks to multiple major players in the game, including Authentic Brands Group (you know people possessing Reebok) and WHP Global who owns the Vera Wang brand.
There is also talking about how Bluestar Alliance throws a hat into the ring. If the name sounds familiar, it is because they also did not have long ago scoop off LVMH. It is clear that they have a thing for loud fashion labels.So, why is LVMH looking to part with Mark Jacobs now? Recently, the group showed that its net income for the first half of 2025 decreased by 22%, which is up to 5.7 billion euros. Sales also accepted the blow, falling by 4% to 39.8 billion euros. Because economic conditions are universally worldwide, LVMH is delayed and redesigning its fashion portfolio.
Mark Jacobs, Brand, have existed since 1984 when the designer launched it. LVMH entered and bought a stock package in 1997, and for many years it had its share of ups and falls. But recently it is buzzing again, thanks to reasonable moments in social media and some streets style loan.
Last year, LVMH had already started studying the brand options after receiving interest from buyers. And they also take similar steps elsewhere, designer Stella McCartney recently acquired her share in LVMH, and, as mentioned, white was sold earlier.So, is Mark Jacobs really out of the LVMH family? You will have to wait and see, but it is definitely like something big.
