Ms. Nita Ambani, Founder and Chairman Support fundwas recently honored with the ‘Outstanding Contribution to Brand India’ award at a prestigious event for business leaders. True to her refined style, Mrs. Ambani graced the occasion in a stunning Indian saree, underlining her commitment to upholding India’s rich cultural heritage.
For this special occasion, Mrs. Ambani chose a handsome one Kosa silk saree by Swadesh, expertly styled and embellished by renowned designer Manish Malhotra. This exquisite saree was produced in the Chandrapur-Raigarh cluster of Chhattisgarh, known for its intricate traditional handloom technique. The sarees featured timeless polka motifs handwoven in the Jalla technique by Dewangan artisans from the region who are renowned for their precision and craftsmanship.
The fabric of the saree combined a luxurious Kosa silk base with a hand-spun muga silk weft, while delicate polki motifs were intricately woven from gold zari silk and muga silk, giving the piece a regal elegance.
Royal race at Ascot: Indian-origin women show up in sarees, some made by humble designers in rural India
Mrs. Ambani’s choice of clothing was a reflection of her unwavering support for Indian traditional arts and crafts, reinforcing her commitment to promoting Brand of India. Her dedication not only safeguards India’s position as a fast-growing global economy, but also highlights the country’s cultural richness and heritage, strengthening its role in bringing India’s heritage to the world stage.
Nita Ambani receives ‘Outstanding Contribution to Brand India’ award at India Business Leadership Awards 2024
Mrs. Ambani’s choice to wear this Kosa silk saree also serves as a tribute to the craftsmanship of India’s handloom weavers, especially from rural areas, whose craftsmanship often goes unnoticed in the global fashion landscape. By wearing this handmade piece, she not only celebrated the skill of these artisans, but also drew the world’s attention to the importance of preserving traditional Indian craftsmanship. Through her support, Mrs. Ambani continues to empower local artisans and promote sustainable, culturally rich fashion, further cementing her status as a champion of India’s heritage on the international stage.
