“Popcorn brain” is a term used to describe overstimulation of the brain due to constant exposure to digital devices, resulting in an inability to focus or enjoy slower, less stimulating activities. Term popcorn brain was invented by David M. Levy, a computer scientist at the University of Washington.
It’s named after the “pop-up” effect of constant notifications, quick dopamine hits from likes, and endless streams of content. While technology has changed the way we live and communicate, it has also introduced serious challenges to mental health, productivity and social well-being, and popcorn brain is one of them.
What causes popcorn brain?
Every ping or notification triggers this urgency, distracting the brain from the tasks at hand. This leads not only to impaired work performance, but also to the maintenance of increased alertness of the brain with increased stress levels.
The human brain is hardwired to depend on the novelty that digital devices use, providing an insatiable supply of novelty for entertainment. Social media, video games, and streaming instant gratification trigger the release of dopamine — the “feel-good” hormone — and prime the brain for desire.
Over time, the constant barrage of digital information reduces our ability to focus on tasks that require constant attention. Activities like reading, engaging in meaningful conversations, or simply sitting still feel less rewarding compared to the instant gratification of a screen.
When popcorn brain takes a toll on your health
Overstimulation caused by digital devices is linked to anxiety, depression and feelings of inadequacy, especially among younger users. The pressure to constantly stay connected and compare yourself to others exacerbates these problems.
Too much screen timeespecially before bedtime, affects the production of melatonin, which is the hormone responsible for sleep. The blue light emitted by screens keeps the brain awake, resulting in poor sleep quality and chronic fatigue.
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Prolonged screen time leads to poor posture, eye problems and a sedentary lifestyle, which increases the risk of obesity, musculoskeletal disorders and heart problems.
While digital devices create ease of communication, they act as barriers to true face-to-face encounters.
Hacks to reduce screen time
Set a specific screen time; for example, check email or social media only at certain times. Use Do Not Disturb when with friends or family.
Remove the screens from the bedroom, dining room and bathroom. Replace screen time with board games, reading or cooking in these rooms.
Take up a non-screen hobby, such as gardening, painting, or playing a musical instrument. Spend time outdoors, getting exercise and sunshine that improve your mood and health naturally.
To reduce eye strain, take a 20-second break every 20 minutes and focus on something 20 feet away. This simple rule can make screen time less taxing on your eyes.
Start your day with an activity that doesn’t involve screens, such as exercise, meditation, or journaling. To improve the quality of sleep, one hour before bedtime, set a relaxing routine in the evening without looking at the screen.
Keep books or magazines handy to replace scrolling through social media during breaks. Listen to the radio, audiobooks or podcasts as an alternative to streaming video.
