In the ever-evolving world of dating today, some trends come and go, some with more negative repercussions than others. With the holiday season upon us, singles are gearing up for random encounters at Christmas parties, New Year’s Eve, and hometown gatherings. However, one new trend is raising concerns among experts about its potential dangers. Known as the “snowman,” this behavior reflects the transient nature of the snowman, which melts when interest in a new sexual partner quickly fades, often within as little as 24 hours. Scroll down to learn more. (Also read: Dating apps aren’t just for casual hookups: research shows they lead to long-lasting, satisfying relationships )

Hidden dangers of holiday communication
It may seem like a harmless holiday, but the effects of a snowman can last well beyond the holiday season. A recent survey found that 20% of Brits have been involved in the trend, which usually ends in ghosting or a sudden break in contact. While the emotional toll of being ignored can be very damaging, doctors warn that the physical risks, such as contracting sexually transmitted infections (STIs), can have much worse consequences.

Experts believe that the increase in the number of casual connections after the ban played a large role in the development of this trend. More than a third (33%) of Britons admitted to having casual sex during the Christmas week, with many rekindling old romances or finding festive connections in bars, clubs or work parties, according to the survey. Worryingly, only 20% of those surveyed used condoms during these encounters, contributing to the rise in STIs in the country. Official figures show that STI diagnoses in England have jumped by almost a third since 2020, with cases of gonorrhea and syphilis increasing by 7.5% and 9.4% respectively.
The survey also revealed why so many Brits fall for the snowman trap. Factors such as alcohol (15%), loneliness (11%) and the desire to socialize often lead to impulsive decisions during holiday gatherings. Dr Crystal Wylie, GP at Asda Online Doctor, warns that snowman activities can cause more than just emotional damage.
How to avoid a snowman
Because these relationships often end without the exchange of contact information, people who have unknowingly been exposed to STIs are unable to warn their previous partners or seek treatment on their own. “This lack of communication can create a chain of transmission,” explained Dr. Wiley. “It is important to use protective equipment and get tested regularly, especially during periods of increased social activity, such as December.”

For those prone to impulsive holiday hookups, Dr. Wiley recommends being proactive, either using birth control or seeking immediate medical attention after unprotected encounters. While most STIs are treatable, they can lead to serious health problems if left undiagnosed.
Diseases such as pelvic inflammatory disease, infertility, and even neurological damage caused by untreated syphilis are among the potential risks. The NHS recommends waiting 14 days after risky sex to be tested for chlamydia or gonorrhea and four weeks for syphilis or HIV. Common symptoms of STIs include unusual discharge, itching, burning, and bleeding between periods or after sex.