Besides the sham: How modern Indian grooms rethink wedding fashion with comfort and sense of smell

For the decades, Shaheri has been a gold standard for Indian grooms, decorated, traditional and immersed in cultural symbolism. But today’s bridegroom copies the rules. He is confident enough to give up the congress, rethink the heritage and choose comfort without breaking the style. (Also Read: Men’s skin care allowance: from preferences, products to advanced…

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