
Why did PUMA rename itself PVMA? – Times of India
In a bold move that underscores its commitment to sporting innovation, PUMA India has changed its signage to “PVMA” in honor of its latest collaboration with badminton superstar and two-time Olympic medalist P. V. Sindhu. This unprecedented activation marks PUMA’s official entry into badminton and makes India a pioneer in PUMA’s global racquet sport ecosystem.Before…