Why are desi brides still reluctant to hire their wedding lehengas? – Times of India


Why are desi brides still reluctant to hire their wedding lehengas?
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Every bride-to-be starts her wedding journey with an idea of ​​the perfect, dreamy lehenga. It is the one moment in life that is of immense importance and often leads to extravagant expenses. Famous for their grandeur, designer wedding lehengas usually come with hefty price tags that run into lakhs, an amount that can be overwhelming for a middle-class family. Considering the financial burdens coupled with the maintenance and care requirements of a lehenga, why not opt ​​for the smarter alternative of renting one?
In recent years, many women have found a practical solution to manage their wedding expenses to avoid the charade of buying huge designer lehengas and are turning to renting an attractive alternative. In the rental format, brides can also get the coveted sabyasachi lehengas, which cost a fortune to purchase. However, there are a large number of women who are still not invested in the idea of ​​renting wedding lehengas.

Let's normalize the wedding lehenga rental trend

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Rental lehengas from top-tier designers are often only available in big cities, making it difficult for small-town brides to manage the logistics. Transporting a rented lehenga to their hometown and then returning it within a limited period of time can be a cumbersome task. Also, while the younger generation may embrace the idea of ​​renting, many Indian elders find it difficult to embrace it. For them, a wedding lehenga is more than just an exquisite piece of craftsmanship – it has deep emotional value and cultural significance.

Janhvi Kapoor makes a beautiful Indian bride in a richly embroidered blue and gold lehenga

Nowadays, dresses for rent are very popular among the groom’s sisters and mothers of the bride, and even bridesmaids choose stylish dresses for rent that look unique, fashionable and embellished. Fashionistas who have a strong inclination towards fashion often rush to designer rentals to save themselves from holes in their pockets, and at the same time to keep the trend on social media.

Wedding lehenga rental

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It’s time to embrace modern change, as wedding lehenga rentals are a practical choice for brides who want to invest their savings elsewhere while still flaunting their favorite haute couture designer ensemble. A rental eliminates the need to settle for a mediocre knock-off, saves the effort of searching for the perfect choli and dupatta and provides a finished, stunning look. With minimal hassle and an iconic design touch, rental lehengas offer an unbeatable combination of style and affordability.



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